Bata ConceptThe concept involved creating a holographic 3D effect on a 2D billboard for Bata’s Sneaker Studio. Utilizing LED lights and light diffraction, the display produced a virtual three-dimensional image that was so bright it remained visible even during the day. This innovative approach was designed to capture the attention […]

TVS ConceptThe concept involved installing solar-lit wall wraps in remote areas where traditional advertising was not feasible. This allowed the campaign to reach its target audience while demonstrating sustainability in action, linking eco-consciousness directly to consumers’ daily lives. ChallengeThe challenge was to create an impactful advertising campaign in remote areas […]

ITC Mom’s Magic ConceptThe concept was to use Artificial Intelligence and Projection Mapping to project the faces of 1008 mothers as 1008 Durga avatars on a 25-foot display at Ahiritola Durga Puja pandal. The projection was synchronized with an aarti composition, creating a powerful emotional experience for the audience. ChallengeThe […]

Hush Puppies ConceptThe idea was to capitalize on Hush Puppies’ iconic Basset Hound mascot by creating a larger-than-life version that roamed the streets of Gurugram. This aimed to create a buzz and direct foot traffic to the stores while simultaneously offering discounts. ChallengeThe challenge was to make Hush Puppies’ 65th […]