The concept was to use Artificial Intelligence and Projection Mapping to project the faces of 1008 mothers as 1008 Durga avatars on a 25-foot display at Ahiritola Durga Puja pandal. The projection was synchronized with an aarti composition, creating a powerful emotional experience for the audience.
Challenge
The challenge was to conceptualize, design, plan, and execute a marketing campaign within a week that would resonate with the diverse audience during the high-profile Durga Puja festivities in Kolkata.
Solution
The campaign involved creating a visually stunning 25-foot projection at the Ahiritola Durga Puja pandal, featuring the faces of 1008 mothers as Durga avatars, synchronized with a custom aarti. This blend of technology and culture resonated deeply with the audience, generating significant media coverage and social media buzz, with over 2 million unique views and endorsements from celebrities and journalists.
The campaign was designed to create a standout marketing experience during Kolkata's Durga Puja festivities, highlighting ITC's Sunfeast Mom's Magic. It utilized innovative technology to emotionally connect with the audience by celebrating the strength and care of mothers.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
