The idea was to capitalize on Hush Puppies' iconic Basset Hound mascot by creating a larger-than-life version that roamed the streets of Gurugram. This aimed to create a buzz and direct foot traffic to the stores while simultaneously offering discounts.
Challenge
The challenge was to make Hush Puppies' 65th Birthday celebration memorable and to generate significant brand visibility, footfall in stores, and social media buzz. Insights: Experiential marketing, when done innovatively, can effectively increase consumer engagement and brand visibility, driving direct sales and amplifying the campaign's reach through social media.
Solution
The campaign involved deploying a giant Basset Hound mascot on the streets, which sparked curiosity and excitement. This led to increased footfall in stores and social media shares, amplifying the campaign's reach and reinforcing the brand's visibility. The approach successfully turned a traditional celebration into an immersive experience, driving significant marketplace results.
The campaign was designed to celebrate Hush Puppies' 65th Birthday with a memorable and innovative approach aimed at increasing brand visibility and driving footfall to Hush Puppies stores in Gurugram. The celebration used the brand's iconic Basset Hound mascot to create an engaging and immersive experience.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
