We developed a massive Shake Box that delivered live restaurant discounts when shaken. To amplify the excitement, dancing waiters added a surprise entertainment element, turning the experience into a mini-celebration for each participant.
Challenge
The challenge was to attract and engage passersby in a crowded environment, translating Zomato's unique app feature into a captivating, physical experience. It required a blend of creativity, technology, and entertainment to ensure people stayed and participated.
Solution
The activation was set up in high-traffic areas with a dynamic Shake Box that dispensed coupons for nearby restaurants upon shaking. To add to the energy, dancing waiters entertained participants during the process, creating a festive atmosphere and drawing crowds. The entire setup not only mirrored the app’s "Shake It" feature but also boosted engagement and interaction in a memorable way.
To promote Zomato's in-app "Shake It To Make It" feature, we created an on-ground experience where visitors could shake a giant physical Shake Box to win restaurant discount coupons. The activation aimed to replicate the app feature, turning a digital experience into a fun, real-world interaction.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
