The concept was to create an innovative fusion of art and technology, highlighted by an interactive state-of-the-art setup that not only demonstrated the Vivo Fold 3’s capabilities but also evoked the future of mobile technology. Engaging live music performances and influencer marketing ensured a well-rounded experience.
Challenge
The challenge was to design a dynamic activation setup that would captivate diverse audiences across multiple cities while seamlessly blending art, technology, and live music, creating an engaging experience that also highlighted the phone's unique features.By engaging regional influencers and using sensory-driven displays, we amplified the brand’s reach and connected with local audiences. The live music element, performed by a violinist, added an emotional and artistic layer to the event, enhancing the audience’s engagement with the product.
Solution
The execution involved touring 10 cities across India, including Delhi, Gurgaon, Mumbai, Chennai, Bangalore, Pune, Lucknow, Kochi, and Vadodara. Each city hosted the activation for two days, where over 8,000 people attended, and 4,000 unique feedbacks were collected. The setup was designed to immerse visitors in the Vivo Fold 3 experience, blending live art performances with technology. We also collaborated with regional influencers to increase reach and local impact.
The "City to City - Innovation Unveiled" campaign was launched in collaboration with Vivo to showcase their latest Vivo Fold 3 smartphone. The activation focused on creating immersive experiences across 10 major Indian cities, combining cutting-edge technology with artistic elements to introduce the future of mobile technology to a wide audience.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
