The concept was to bring runway fashion to the streets. Live models in full runway attire showcased Titan’s latest eyewear collection, engaging the audience with a unique and interactive experience. The activation also incorporated digital screens and billboards to light up Indiranagar, ensuring the new store's presence was unforgettable
Challenge
The challenge was to create a high-impact street activation that would capture the attention of busy onlookers while seamlessly blending fashion and brand identity into a live experience. The goal was to enhance brand visibility and drive footfall to the new store. By utilizing live models and interactive photo booths set up on the streets, we were able to create an instant connection with onlookers and passersby. Digital screens and billboards further amplified the visual experience, driving excitement and brand engagement.
Solution
The activation was successfully executed on a single day, drawing over 100 fashion enthusiasts to the new store. The streets were alive with vibrant booths, and the curtain-raiser event created a buzz that lasted well beyond the launch day. The integration of live models, interactive setups, and digital elements ensured a memorable and impactful event for Titan's new runway concept.
The "Fashion Meets the Streets" campaign marked the grand opening of Titan's first-ever Runway store in Bangalore's Indiranagar. This activation drew the attention of over 100 fashion enthusiasts, with captivating pop-up booths and live models showcasing Titan’s latest range of eyewear in a dynamic runway style on the streets, igniting the buzz for the brand's newest retail experience.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
