The idea was to create an engaging and educational experience within the hospital premises, using advanced technology to draw attention to the importance of heart health and hypertension awareness.
Challenge
Hypertension is a leading cause of death, with India home to an estimated 220 million adults suffering from this condition. The challenge was to effectively raise awareness about this silent killer among the hospital's visitors.Insights: The campaign highlighted the importance of regular blood pressure monitoring and the need for public education on hypertension, a critical health issue affecting millions.
Solution
An immersive setup was installed in the hospital's central area, featuring a holographic 3D display of a working heart via a Holograph Fan. This was complemented by four interactive touch screens providing information on the risks, causes, and effects of hypertension. The screens also offered a heart screening tool, assessing visitors' heart conditions based on their lifestyle-related responses. The campaign effectively engaged the audience and provided practical health information.
Medanta Hospital, one of India's largest multi-specialty tertiary care providers, launched an awareness campaign for World Hypertension Day at its Gurgaon and Lucknow campuses. The campaign focused on educating the public about hypertension, utilizing innovative technology to engage visitors.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
