The concept involved a 270-degree projection screen innovation at four premium multiplexes across Delhi, Mumbai, and Bangalore. The projection extended beyond the main screen to the side walls of the theatre, ensuring that the audience’s attention was captured and that the features of the Vitara Brezza were effectively communicated.
Challenge
The challenge was to create a memorable and impactful cinema advertising experience that effectively highlighted the features of the new Vitara Brezza and generated significant buzz both within the cinema halls and on social media.
Solution
The execution involved the use of projection mapping on the side walls of the cinema halls, powered by hybrid technological integration. This transformed a standard commercial into a highly engaging and immersive experience, capturing the audience's attention and generating significant buzz both in the industry and on social media. The campaign successfully increased brand recall and helped boost sales of the Vitara Brezza.
The campaign aimed to relaunch the Maruti Suzuki Vitara Brezza by creating buzz and educating the target audience about its features through innovative cinema advertising. The campaign focused on capturing the attention of captive audiences in cinema halls using advanced projection techniques.
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
Why Xperia Group? We deliver innovative experiential marketing and advertising solutions, blending digital and traditional media. With a nationwide presence and trusted by leading brands like Vivo and Titan, our custom strategies ensure your brand stands
