The innovation aims to create immersive experiences for the consumer for advertising content across different touch points in the cinema. PVR Cinemas, India’s largest and leading film exhibitor commanding the largest market share of in-cinema advertising in the multiplex industry, has introduced experiential in-cinema advertising for the first time in […]

Aashirvaad Svasti, ITC’s dairy brand, has unveiled a beautiful musical tribute for Chhath Puja, a festival cherished across Bihar and other parts of India. This special song, featuring the soulful voice of renowned singer Rekha Bhardwaj, honors the cultural significance of the festival and aims to connect communities through music. […]

To commemorate the timeless elegance and comfort of Hush Puppies on its 65th birthday, Bata India organized a unique month-long celebration across all touch points to spread the message of living life on a brighter side. The celebrations commenced with a restorative yoga session with puppies, special discount offers at […]